Legal

Privacy Policy

Last updated: July 21, 2026
Short version: We use one analytics cookie (Google Analytics), and only after you click Accept. We don't sell your data. We don't run ads. We don't track you across other sites.

Who we are

Crestward Labs is a software and agentic AI engineering practice based in Vancouver, BC, Canada. This policy covers crestwardlabs.com.

Questions? Email us at hello@crestwardlabs.com.

What we collect and why

We collect two categories of data on this site:

What Why Consent required?
Google Analytics 4 (GA4) Understand how many people visit the site, which pages they view, and where they come from — so we can improve the site. Yes — only loads after you click Accept
Cookie consent preference
cw_cookie_consent
Remember whether you accepted or declined cookies, so we don't ask again on every visit. No — this is strictly necessary to operate the banner
Chat session data Store your chat conversation with the Crestward Assistant temporarily in your browser so the conversation stays intact while you browse. No — stored only in your browser, not sent to us

Google Analytics in detail

If you accept cookies, we load Google Analytics 4 on your device. GA4 collects anonymised data including your approximate location (country/city level), browser type, device type, pages visited, and time spent on the site. We have enabled IP anonymisation, meaning your full IP address is never stored.

Google processes this data on our behalf. You can read Google's privacy policy at policies.google.com/privacy and opt out of Google Analytics tracking across all sites at tools.google.com/dlpage/gaoptout.

What we do not do

We do not sell, rent, or trade your personal data to third parties. We do not run advertising networks or retargeting campaigns. We do not use tracking pixels from social media platforms. We do not build profiles on individual visitors.

Data retention

Analytics data is retained in Google Analytics for 14 months, after which it is automatically deleted. Your cookie consent preference is stored in your browser's localStorage until you clear it or change your browser settings.

Your rights

Depending on where you are located, you may have rights under applicable privacy law (PIPEDA in Canada, GDPR in the EU/UK, CCPA in California) including the right to access, correct, or delete data we hold about you.

Because we collect very limited personal data and only after consent, most requests can be handled simply by declining cookies or clearing your browser's localStorage. For anything else, contact us at hello@crestwardlabs.com and we will respond within 30 days.

Changes to this policy

If we make material changes to this policy, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact

Crestward Labs
Vancouver, BC, Canada
hello@crestwardlabs.com